What is AI search optimisation?

It's the work of making sure your business gets recommended when potential customers ask AI assistants like ChatGPT, Claude or Perplexity for suggestions in your category. It involves restructuring your website content, schema, citations and external footprint so AI engines read your business correctly and surface it in their answers.

How is AI search optimisation different from traditional SEO?

Traditional SEO optimises for Google rankings. AI search optimisation focuses on what AI assistants say when asked direct questions. The two overlap, but the technical work is different. AI engines read content differently from Google's crawler, weight different signals, and produce answers in formats search engines don't.

Which AI engines do you cover?

ChatGPT, Claude, Perplexity, Gemini, and Google's AI Overviews. Coverage extends to whichever engines emerge as major players. The retainer includes monitoring new engines as they appear.

How long does it take to see results?

The Starter Audit is delivered in 5 working days. The 90-Day Programme runs 12 weeks and produces documented before-and-after results within that window. AI engines update unpredictably, so timing on individual visibility changes varies, but the work is measurable throughout.

Do you offer guarantees on rankings or visibility?

No. AI engines change methods regularly, and any guarantee would be dishonest. What I offer is structured, documented work with clear deliverables and biweekly reporting. You see what's happening and decide whether it's working.

Do you do chatbots, prompt engineering, or AI tool training?

No. I optimise businesses to be recommended by AI engines. That's the one thing I do.

I help small businesses get found by AI.

Twenty-seven years building businesses online. Three still running. ChatGPT, Claude, Perplexity and Gemini are how a lot of people now decide who to hire — I make sure your business is in those answers when they ask about ai search optimisation. By focusing on ai search optimisation, I ensure that your business stands out.

Free 10-minute check, no sales call. Or skip ahead to the audit and the 90-day programme.

Run the free check See the services

Past clients on the photography side include Abcam, Altos Labs, AstraZeneca, Barclays, CDP, Cambridge Judge Business School and the Isaac Newton Institute for Mathematical Sciences. Three Best Rated Photographer in Cambridge for eleven consecutive years.

On the website side, I run Cambridge Photographers (founded 2013, still trading), Cambridge Tours (founded 2020, still trading), Visual Network (AI tools and tutorials), plus this site. All optimised by me, all measurable in Search Console. Happy to show you the numbers.

Two things I sell

Branding photography

Founder portraits, headshots, brand imagery. Half-day shoot from £795. Cambridge studio or anywhere across East Anglia — Norwich, Bury St Edmunds, Saffron Walden, Ipswich, Stamford. The eye matters. Twenty-seven years of looking through one of them.

See the photography →

Visibility work

A 27-year photographer is one thing. A photographer who rebuilt his own search rankings from scratch after Google lost his address in 2013 is another. I do the same work on other people’s sites — schema, on-page structure, AI search readiness (ChatGPT, Claude, Perplexity, Gemini), Google Business Profile, the lot. Audit from £299. Programme from £4,500.

See the visibility work →

The bundle

If you need both — photos that look the part and a site that gets found — the two come together as the Visibility Package. £1,795. Half-day shoot plus a full visibility pass.

See the package →

About

I’m Jean-Luc Benazet. French, in Cambridge since 1998, photographer since 1995. I run a small portfolio of businesses, mostly built by me, all running. I take photos, I write the websites, I do the schema, I send the invoices. No team. No agency. Just the work.

Longer story →

Contact

If you want to talk, the simplest start is a 10-minute visibility check — five queries across ChatGPT, Claude, Perplexity and Gemini against your business. No sales call. If you’d rather just book a shoot, the contact form does that too.

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Get in Touch

If you want to know whether your business appears in AI search results today, the free 10-minute check is the simplest place to start. No sales call.

If you’re already past that stage and want to talk about the Audit or the 90-Day Programme, drop me a line and I’ll be in touch.

Email: je*************@***il.com
Phone: +44 (0) 7811 512422
WhatsApp: Message me

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