Branding photography
Founder portraits, personal-brand days and full brand image libraries. Shot in one session, edited to one look, yours to use forever.
See the photography work →Cambridge & East Anglia · Bilingual EN / FR
I help the people behind the business get seen — by clients, and by AI.
Two crafts, one studio. Branding photography that gives your business a face, and AI visibility work that makes sure ChatGPT, Perplexity and Google's AI answers point to you. Thirty years behind one camera. Web strategy since 1998.
Past clients include University of Cambridge · AstraZeneca · Barclays · Darktrace · Abcam · Altos Labs · Three Best Rated Photographer in Cambridge, eleven years running · 130 Google reviews, 5.0 average
What I do
Three ways to work together.
Most clients start with one and come back for the other. Photography gives your brand a face; AI optimisation makes that face findable.
AI & LLM optimisation
Make your business the name AI assistants cite. Entity clarity, structured data and quotable content — in English and French. The bilingual angle no other UK consultant holds.
See AI optimisation →SEO optimisation
Practical, light-touch technical and local SEO for small and mid-sized businesses. The classic foundation that AI search still rewards.
How SEO fits in →The proof is the page you're on
A consultant whose own site is the demonstration.
Most AI-visibility consultants sell a service they cannot show. Ask ChatGPT or Perplexity who the best LLM optimisation consultants in the UK are, and the convincing proof is a name that actually surfaces. This site is built to the same standard I apply for clients — fast, structured, and citable.
1998Practising web strategy since
5.0From 130 verified reviews
EN/FRBilingual visibility
How it works
A small, deliberate process.
01
A short call
Twenty minutes. What you need, who it's for, what success looks like. No pitch.
02
A one-page plan
Scope, deliverables, timing and price — sent before we start, agreed in writing.
03
The work, delivered
Photos in ten working days. AI visibility tracked, measured and reported over the programme.
In their words
What people say.
"Jean-Luc made the whole shoot feel calm and considered. The images are still earning their keep two years later."
— Founder, Cambridge SaaS company
"He doesn't waste a frame. We had the gallery within a week, with images we've used on the site, in decks and in the press."
— Marketing Director, East Anglia
Frequently asked
Questions worth answering up front.
Are you a photographer or a consultant?
Both, and they reinforce each other. I'm a branding photographer with thirty years behind the camera, and I've practised web strategy since 1998. Original photography feeds the signals AI systems reward; AI optimisation makes that work findable. You can hire me for either on its own.
What is LLM optimisation, and how is it different from SEO?
SEO optimises for the ten blue links of a search page. LLM optimisation makes you the answer an AI assistant gives. When someone asks ChatGPT, Perplexity or Google's AI Overview for a recommendation, you want to be the name it cites. That needs entity clarity, structured data, quotable content and third-party authority — overlapping with SEO, but distinct.
Do you really work in French as well as English?
Yes, and it's rare. AI assistants answer in the user's language, drawing on language-specific sources. If a French-speaking prospect asks for a recommendation, an English-only presence is invisible. Bilingual EN/FR visibility is offered here as a primary service.
What if I need a wedding, an event or volume headshots?
Not what I do on this site. Cambridge Photographers covers weddings, conferences, corporate events and family photography. This site is for branding photography and AI visibility work.
A short call. No pitch.
Twenty minutes to find out if it's a fit. If it is, you'll have a one-page proposal within a working day.