No-cost diagnostic
Free visibility check
£0
Five buying-intent questions tested across major AI platforms, with a short explanation of what is showing and what is missing.
Request yoursAI & LLM visibility · Cambridge
Be the creative business AI recommends.
Search is changing. I help ambitious creative and expert-led businesses become easier to understand, trust and recommend—by Google, ChatGPT, Gemini and the people ready to buy.
30 years behind the lens
Cambridge, UKLocal base, national reach
English / françaisBilingual strategy and content
130 five-star reviewsVerified client experience
Web strategy since 1998Long view, current methods
The new front page
Search now answers before it sends the click.
Your next client may ask an AI assistant who to hire before they open a search result. If your expertise is hard to extract, your entity is inconsistent or nobody credible supports your claims, you are easy to overlook.
I make the whole signal clearer—from your website and schema to the words other sites use when they describe you.
Understand AI visibilityBuilt for visible expertise
Especially useful when your work is strong—but difficult for AI to read.
I work across sectors, with particular depth in visual, creative and founder-led businesses.
01Photographers
02Architects
03Design studios
04Artists & makers
05Independent consultants
06Creative agencies
Three ways in
Start small. Build only when the evidence says it is worth it.
Decision-ready audit
AI Visibility Audit
£350
A deeper review of your entity, citations, content and technical signals, prioritised into a practical action plan.
See what is includedFlagship engagement
90-Day Programme
from £2,500
Diagnose, repair, publish and re-measure. Built for businesses ready to turn AI visibility into a durable commercial asset.
Explore the programme
Branding photography remains
AI visibility needs something worth believing.
I have been a professional photographer since 1995. Founder portraits and complete brand-image libraries remain a standalone service—not a footnote.
They also give the AI programme an advantage few consultants can reproduce: original visual evidence, properly described and connected to a real person, place and business.
A deliberate 90 days
Not a magic switch. A measurable change in how the web describes you.
- 01
Diagnose
Baseline your visibility, entity and sources across AI search.
- 02
Clarify
Fix the technical, semantic and structural foundations.
- 03
Publish
Create useful, quotable material and third-party proof.
- 04
Re-measure
Repeat the baseline and report what genuinely moved.
Questions worth answering
Before we talk.
What is AI or LLM optimisation?
It is the work of making your business easier for systems such as ChatGPT, Perplexity, Gemini and Google’s AI results to identify, understand and cite. It combines clear entity signals, structured data, useful content and credible third-party evidence.
Is this replacing traditional SEO?
No. Search rankings, local signals, technical performance and authoritative pages still matter. I strengthen that foundation, then add the signals needed for answer engines and AI assistants.
Why focus on creative businesses?
Creative businesses often have beautiful but image-heavy websites, inconsistent descriptions and very little citable text. That creates a large visibility gap—and a practical opportunity I understand from the inside.
Do you still offer branding photography?
Absolutely. It remains a standalone service and a core part of this site. Original, well-captioned imagery strengthens human trust and gives your wider web presence distinctive first-party evidence.
Start with evidence
Find out what AI can—and cannot—see about your business.
I’ll test five commercially useful questions across the main AI search platforms and send you a short, honest snapshot. No automated score. No pitch disguised as a report.
Request the free check