Bilingual EN / FR
If ChatGPT answers a buyer in French, your English-only competitors aren't in the room. Bilingual visibility is a moat, not a nicety.
AI & LLM optimisation · Bilingual EN / FR
Be the name AI recommends.
When your customers ask ChatGPT, Perplexity, Gemini or Google's AI for a recommendation, your business should be in the answer. I make that happen — through entity clarity, structured data and quotable content — in English and French. The bilingual angle no other UK consultant holds.
Practising web strategy since 1998 · The only UK consultant offering bilingual (EN/FR) LLM optimisation as a primary service · This site is the proof of concept
In one paragraph
What LLM optimisation actually is.
SEO optimises for the ten blue links of a search page. LLM optimisation makes you the answer an AI assistant gives. When a prospect asks an AI tool for a recommendation, you want to be the name it cites. That needs four things: a clear, consistent entity; structured data; quotable, self-contained content; and authoritative third-party signals. It overlaps with SEO, but it is its own discipline — and most websites are invisible to it.
Why work with me
Five things most consultants can't offer.
The photographer's edge
Original imagery, captions and alt text are assets LLMs reward. I produce them — and package them in the "Visible & Credible" bundle.
A name-domain entity
One unambiguous subject for the AI to attach facts to. No brand-versus-person confusion to dilute the signal.
A 30-year web veteran
Practising web strategy since 1998. The tactics are new; the strategy is thirty years old.
Cambridge local
An underserved regional market where strong local entity signals are far easier to dominate than in saturated London.
The proof is self-referential. Ask an AI who optimises businesses for AI — and watch a name that's done it for itself.
The method
The 90-day LLM optimisation programme.
Four steps. Entity clarity moves fast; the authority that AI rewards takes a quarter to build. You get a baseline and a re-measure, so the gain is visible, not promised.
01 · Diagnose
Where you stand today
Audit current visibility across ChatGPT, Perplexity, Gemini and Google AI Overviews. Baseline your entity across the web.
02 · Remediate
Fix the foundations
Entity clarity and structured data: schema, llms.txt and a single canonical statement deployed consistently everywhere.
03 · Build authority
Earn the citations
Quotable, structured content in English and French, plus the third-party mentions that turn a claim into a fact in the model's view.
04 · Re-measure
Prove the gain
Re-test the same AI queries. Report the change in citations and visibility — so you can see what moved.
Pricing
A clear ladder, from free to flagship.
Start where it suits you. Bilingual delivery carries a transparent premium throughout, because it's the differentiator — not an afterthought.
AI Visibility Audit
£350
A bilingual diagnostic of your current AI search presence, delivered in five working days. The fastest way to find out where you stand.
Book an audit →90-Day Programme
from £2,500
The full method: diagnose, remediate, build authority, re-measure. English £2,500; bilingual EN/FR £3,200.
Start the programme →"Visible & Credible"
from £3,200
A photography half-day plus the 90-day programme — roughly 15% saving. The one offer no competitor can copy. Bilingual £3,900.
Enquire →Ongoing monitoring available at £650/month (bilingual add-on +£200/mo). A free automated AI Visibility Report is also available — ask for one. Prices exclude VAT.
Supporting service
Light-touch SEO, where it still earns its keep.
Classic SEO hasn't gone away — Google's AI answers still lean on pages that already rank. I bring practical, no-nonsense technical and local SEO to small and mid-sized businesses: clean titles and metadata, schema, Core Web Vitals, and the local signals that anchor you to Cambridge and East Anglia. It runs alongside the AI work, not instead of it.
"Appeared in four AI Overviews within eight weeks. We finally show up when people ask AI about our category."
— Founder, professional-services firm
Frequently asked
AI visibility, answered.
What is LLM optimisation, and how is it different from SEO?
SEO optimises for the ten blue links of a search-results page; LLM optimisation makes you the answer an AI assistant gives. When someone asks ChatGPT, Perplexity or Google's AI Overview for a recommendation, you want to be the name it cites. That requires entity clarity, structured data, quotable content and authoritative third-party signals — an overlapping but distinct discipline from ranking on page one.
How long does it take to see results?
Most clients see measurable improvement in AI citations within 60 to 90 days. Entity clarity and structured data move fast; building the third-party authority signals that LLMs reward takes longer, which is why the flagship programme runs over 90 days.
Do you really offer optimisation in French as well as English?
Yes, and it's rare. AI assistants answer in the user's language, drawing on language-specific sources. If a French-speaking prospect asks ChatGPT for a recommendation, an English-only presence is invisible. Bilingual EN/FR LLM optimisation is offered here as a primary service.
What is "entity clarity" and why does it matter?
An entity is a clearly defined thing an AI can recognise and reason about — a person, a business, a service. Entity clarity means the web consistently describes who you are, what you do and where, with no contradictory signals. The clearer the entity, the more confidently an LLM will cite you. A personal-name domain is the strongest possible foundation.
How does being a photographer help with AI visibility?
Original photography is an underused AI-visibility asset. Distinctive imagery, descriptive captions and structured alt text give models extra, high-quality signals about who you are — signals a competitor scraping stock can't replicate. The "Visible & Credible" bundle pairs a photography session with an optimisation programme for exactly this reason.
Is this website itself an example of your work?
Yes. This site is a live demonstration: it implements Person, ProfessionalService, Service, FAQPage and HowTo schema, a curated llms.txt file and semantic, citable content. The methodology sold to clients is the methodology running on the page you're reading.
Do you work with clients outside Cambridge?
Cambridge is home, but the work is delivered remotely and clients span London, Norwich, Ipswich and Peterborough as well as further afield. The Cambridge base is an advantage: it's an underserved regional market where strong local entity signals are easier to establish than in saturated London.
What are the most common AI-visibility mistakes you see?
Five recur: inconsistent name, role and location signals across the web; no structured data, so AI has to guess; thin, marketing-speak copy that offers nothing quotable; ignoring third-party authority such as reviews and press; and treating AI visibility as a one-off rather than an ongoing, measured discipline.
Find out if AI can already see you.
Start with an audit, or just book a short call. Either way you'll learn exactly where your business stands in AI search today.