Jean-Luc Benazet

Commercial photography · Cambridge

Images that sell,
explain and persuade.

Product, food, PR and brand photography for businesses that need polished images for their website, campaigns, menus and press. Planned around the outcome, not just a few nice shots.

Discuss a commercial shootView the photographs ↓
A plated quail dish on a dark blue plate, photographed from above

Corporate or commercial?

Selling the product,
not the team.

Corporate photography shows the organisation and its people. Commercial photography sells or explains something specific: a product, a dish, a launch, a service. The shoot is planned around where the images will be used.

  • 01
    Product photographyClean, accurate and consistent images for product pages, catalogues and listings.
  • 02
    Food and drinkPlated dishes, bottles and the people who make them.
  • 03
    PR and launchesThe people, the context and the moment, for press packs and announcements.
  • 04
    Advertising and campaignsImagery for agencies and brands, from sponsorship campaigns to landing pages.
  • 05
    Process and locationBehind the scenes, on site and on the road.

Selected commercial work

Products, plates
and places.

A bottle of Cranes wild English berries cider surrounded by fresh berries on a white background
A bottle of Cranes lemon and kumquat cider with fresh citrus fruit on a white background
A bottle of Cranes raspberry and pomegranate cider with fruit on a white background
A bottle of Cranes cider with lemongrass and raspberries on a white background

Cranes Cider, the range, photographed as a consistent set.

A plated dish of lamb with vegetables and sauce on a white plate
A strawberry dessert with meringues on a grey stone plate
A fish dish with small garnishes on a white plate
An oyster shell on rock salt topped with a white sphere and caviar

Food and drink: plated dishes for a restaurant menu.

A gloved hand pipetting a sample next to a boxed Abcam product kit
A boxed Abcam product kit with bottles and plates on a pale background

Abcam: product launch and packshot.

A Christ’s College housekeeping logo being embroidered on a machine hoop
Sigma – Embroidery in production
A women’s eight rowing on the River Cam at dusk, with lights reflected in the water
M&C Saatchi, rowing campaign
A Kisters environmental monitoring station with a solar panel standing in a green field under a blue sky
Kisters – Environment Monitoring
Hands holding freshly roasted coffee beans beside a Hot Numbers roasting machine
Hot Numbers – Coffee roasting, the craft behind the product
A Veezu taxi parked in front of the Senate House in Cambridge
Veezu, on location in Cambridge
A row of Sigma industrial embroidery machines with coloured threads
Sigma – The production floor
Two rowers in team jackets laughing together in a panelled boathouse room
M&C Saatchi, behind the campaign
A liveried cleaning company van parked on a residential street
Brand in the field
A drummer playing on a dark stage, lit from the side
Performer for a music campaign
Yellow anti-slip flooring details on a car-park ramp
Industrial products in use

Planning and quotes

It starts with
the shot list.

Commercial shoots are quoted from the shot list: the must-have images, the crops and orientations, props and styling, timings and access. If you already have one, send it. If not, we build a practical one together.

Your images are licensed for your own marketing across web, print, social and PR, unlimited in time and territory. I am not VAT-registered, so the figure in the quote is the figure on the invoice.

Practical questions

Before your shoot.

Do you photograph products for websites and online shops?

Yes. Tell me what you sell, how many items and where the images will be used, and I will recommend the approach and the time needed.

Can you create PR images for announcements and press packs?

Yes. Launches, milestones, new premises and new partnerships, with the people involved and the context around them.

Do you photograph food and drink?

Yes, for restaurants, producers and hospitality businesses. Plated dishes are best photographed during a quiet service with the chef on hand.

How do licensing and usage work?

Your images are licensed for your own marketing across web, print, social and PR. If a distributor, retailer or agency also needs to use them, tell me at the start and it will be written into the quote.

Do you cover Cambridgeshire and beyond?

Yes. Cambridge and the county routinely, and further afield for the right project, with travel quoted in advance.

Interior photographyCorporate photographyLaunch and event photography

Your product, photographed

Let’s plan the shoot.

Tell me what needs photographing, where you are based and your timeline. I’ll reply with availability and a clear plan.

Discuss a commercial shoot